Founded in 1972, this family owned business was rebranded as “Maadanei Gourmet” in 2001 (Gourmet Delicacies) with a great vision to become market leader. Running a fresh meat butcher business has its fair share of challenges like regulation, cost of goods, quality control, seasonal demand, health & safety, and so forth. Two critical KPIs to care for are the supply chain management and waste management. Business growth seemed like a real challenge as the Distribution Center was supplied from multiple locations and had to receive all orders by 11am to assure full delivery, in time, and within the correct amount needed to avoid waste; e.g. poultry needs to be released for delivery within 90mn or go through an immediate freezing process. Wrong sales forecast directly results in food waste. In 2018, with only 50 branches, the company was facing delivery challenges caused by late orders, manually made by no less than 5 employees dedicated for this task. This same year, Maadanei Gourmet has decided to embrace technology for their inventory management, online ordering and customer engagement by trusting Algoretail’s vision. Algoretail developed special features to fit the industry, and rolled-out the same year for all 50 branches. Today, Maadanei Gourmet counts 140 branches. 5 dedicated employees were cut down to two, and orders are registered automatically by 11am sharp, reducing delivery rounds, increasing product availability to consumers at all stores, decreasing significantly food waste & depreciation. Orders are dispatched automatically to suppliers, considering their best expiration date, quality level, and business terms.